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You Don’t Need a Gmail Account to Use Google Analytics

Google account signupview at full size

You can sign up for a Google account with your own email address.

To take advantage of Google Analytics, with either administrator or read-only rights, all you need is a Google account.

If you already have Gmail, you’re all set: when you created your Gmail account, you also created a general Google account that you can use for Google Analytics.

If you don’t use Gmail, however, you can still create a Google Account by selecting “I prefer to use my current email address” on the Google account signup screen.

So if you want to use Google Analytics but don’t want another email account to keep track of, there is no problem with using your existing email address when creating your Google account.

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