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View Smartphone Search Metrics in Google Webmaster Tools

Mobile filter applied to Google Webmaster Tools Search Queries reportview at full size

Switch to the Mobile filter in the Google Webmaster Tools Search Queries report to view phone searches.

Following up on a previous post that recommended Google Webmaster Tools as a useful complement to Google Analytics, today we apply the Mobile filter to the GWT Search Queries report to display metrics for Google searches that originated on smartphones and feature phones.

By changing the Search Queries report from the default Web filter, you can display impressions, clicks, clickthrough rate, and average position for your keywords as they appeared in Google search engine results on phones.

Note that GWT data imported into to Google Analytics Search Engine Optimization reports is unfiltered; neither the Web nor the Mobile filter is applied.

Special thanks to Cindy Krum of MobileMoxie for her assistance with today’s post.

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