Editor's note:
Thanks for visiting GA Tip of the Day. Please see current posts on the Cardinal Path blog.

Review Your Error Pages in the Navigation Summary

view at full size

Navigation Summary indicates entrance percentages, previous pages, and exit percentages for your error pages.

Worthwhile data to review in the Navigation Summary for your website’s error pages :

  • Entrance Percentage – if many of the pageviews were entrances from external sources, you might need put a 301 redirect in place to avoid the error.
  • Previous Pages – since these pages are within your own site, you should be able to fix the requests. Also, if your error page URL don’t indicate the page that was requested, bad requests on your own pages can help you determine the entrance errors.
  • Exit Percentage – how many people are abandoning your site after the error? This can indicate the extent of the damage.

Keep in mind that the default Web server error pages do not contain the Google Analytics tracking code (GATC), so make sure that you have specified one or more custom error pages in your Web server configuration and that these pages do contain the GATC.

Please share this post:
Facebook Twitter Plusone Linkedin Email

3 thoughts on “Review Your Error Pages in the Navigation Summary

  1. The example would assume that error page has a specific URL?

    What if your 404 message page does not have a unique URL, how shall we track the error pages?

  2. Pingback: Isolating an Error to a Specific Browser Version | Google Analytics Tip of the Day

  3. It is certainly easier to isolate errors if your Web server or CMS is configured to generate an error URL that indicates the page that was requested.

    Even if you don’t have this advantage, however, you should be able to isolate the errors as follows:

    1. Review the previous pages in the Navigation Summary for your error page, click through on all the links to see which requests are causing the errors. There’s a good chance that the bad internal requests are identical to the bad entrance requests that are also causing the errors.

    2. Define a custom report as follows.
    - dimensions: Source and Referral Path
    - metrics: Pageviews
    - filter: Landing Page – Exact – /myerrorpage (or Regex filter)
    - filter: Medium – Exact – referral

    This custom report should show external pages containing links that are resulting in errors on your site; when you review these pages, you should be able to quickly identify the bad links.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>