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“Page” Segment: Very Useful, Easily Misunderstood

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An Advanced Segment based on Page value is not limited to pages that match that value.

When you define an Advanced Segment using a specific value for the Page dimension, that segment includes not only pages that match that dimension value, but also all pages viewed during the same visit as pages that match that dimension value.

Using a membership website as an example, if everyone who logged was redirected to /login.php, you could use that as the Page value for the Advanced Segment and thereby view all visitor activity before, including, and after /login.php pageviews.

You could similarly define Advanced Segments based on one of your goal pages to analyze overall activity on your site for visitors respectively do and do not complete the goal.

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4 thoughts on ““Page” Segment: Very Useful, Easily Misunderstood

  1. Pingback: Use Advanced Segments Instead of Dashboard Widget Filters Based on Page | Google Analytics Tip of the Day

  2. Pingback: Dashboard Widget Filter and Advanced Segment Based on Same Page Value Operate Differently | Google Analytics Tip of the Day

  3. Hi Eric,

    When you segment Users by Page,
    does the segment include all the sessions by the users
    or only the particular session where the specific page was hit?

    • Ipe, great question. When you’re on the panel for defining a new segment, select Condition instead of a “starter” condition set (Demographics – Traffic Sources), you can select the “scope” of your segment, that is, Session (the default) or User. If you select User as the scope for a Page segment, the segment will include all pages in all sessions for that and User who viewed the specified page at least one time in any of those sessions (provided no cookie deletion, etc.).

      You can also set User/Session scope for a segment based on a Sequence, in which conditions need to be met in a certain order, within a single session, or across all sessions for that user.

      Hope this helps.

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