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With Enhanced Link Attribution, the In-Page view shows clickthroughs for Javascript links and separate links to the same page.
The usefulness of the In-Page view in the Google Analytics Content reports has heretofore suffered from the following two drawbacks:
- Separate links to the same page, such as Home links in the page header and footer, showed the same number of clickthroughs.
- Only standard href links were tracked; Javascript links and redirects were not.
With Enhanced Link Attribution, you can now add two lines to your Google Analytics tracking code to eliminate these two issues, and also see multiple destinations for a single page element, such as a search button.
See the Google help page for the simple tracking code modification – definitely worthwhile for most websites.
Special thanks to Romain Damery for alerting us to this very significant update.
For those interested in exploring user behaviors on their sites further, here are three great tools that I would recommend (all have free plans available):
- http://www.clicktale.com
- http://www.sessioncam.com
- http://mouseflow.com
Thanks for the mention, Eric!
Romain, thanks for the links to these resources. Yes, the In-Page view of GA just scratches the surface of in-page visualization – specialized tools can provide much more in this regard.
Interesting article. Are there any drawbacks to turning on enhanced link attribution?
None that I know of. When adding new code to your page, you always want to make sure that that it doesn’t slow down your page, but there should be no significant increase with this small code update.
Thanks for your question.