Editor's note:
Thanks for visiting GA Tip of the Day. All of my newer posts are published on the E-Nor blog. Please visit and sign up for updates.
- Eric Fettman

Virtual Pageviews Appear in Site Content Reports; Events Appear in Their Own Reports

Events reportview at full size

Events appear in dedicated reports.

For capturing user activity that does not generate a regular pageview, Google Analytics provides two options: events or virtual pageviews.

Of the many factors to consider when deciding between events or virtual pageviews, one of the most significant is that events appear in separate, dedicated Events reports, while virtual pageviews are integrated with regular pageviews in the Site Content reports.

For this reason, you may want to opt for a virtual pageview when the user activity is more akin to a regular pageview, such as opening a PDF. Similarly, you may want to go with an event for a user action, such as the completion of a video, that is less comparable to a regular pageview.

We’ll further compare events and virtual pageviews in an upcoming post.

Please share this post:
Facebook Twitter Plusone Linkedin Email

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>