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Smartphones Now Aggregated Separately from Tablets in Mobile Overview Report

Mobile Overview reportview at full size

Google Analytics now breaks smartphones out from tablets.

It seems that Google Analytics has directly addressed a concern raised in a previous blog post: that combined metrics for smartphones and tablets were not useful.

The Audience > Mobile > Overview report now breaks out “tablet” and “mobile” (“mobile” indicating smartphone) as separate values for the Device Category dimension.

“Mobile” encompasses a broad range of hand-held phones and even screen resolutions, since some smartphone display a high resolution within the viewport.

This simple but useful change in Google Analytics will enhance our understanding of our users’ technical requirements so we can provide them a satisfactory experience.

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