Secondary Dimensions tend to be somewhat overlooked in Google Analytics. This is unfortunate, because this handy feature can often provide exactly the information you’re looking for.
Among the virtually countless combinations of data that Secondary Dimensions provide, consider:
- landing page + country: In the Site Content > Landing Pages report, apply Country / Territory as a Secondary Dimension to see the first page that visitors from each country are first exposed to on your website.
- organic keyword + search engine: In the Sources > Search > Organic report, apply Source as a Secondary Dimension to see which keywords drove traffic to your website from Google, Bing, Yahoo and other search engines.
- page + referrer: In the Site Content > All Pages report, apply Source as a Secondary Dimension to see which pages are being viewed by visitors who clicked through from other specific sites.
If you need to pair any two types of data in Google Analytics, look first for the Secondary Dimension popup menu – it’s available in most reports.