Earlier this year, Google Analytics transitioned the two levels of access rights (Administrator and User) into four different levels, with “User” now appearing as “Read & Analyze”.
This new name more accurately reflects the many privileges that this access level provides. Read & Analyze users can create:
• advanced segments
• custom reports
• custom intelligence alerts
Why can even “read-only” users can perform these actions? Because they don’t alter underlying report data and do not affect other users’ experience within Google Analytics reports. Only users with Edit access can apply view filters and settings and configure goals that would change report data for all users.