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- Eric Fettman


Generate Play and Complete Events for Wistia Video

Video eventsview at full size

Wisita provides short pieces of code for generating Play and Complete events from your videos.

Apart from a providing a great overall service for video hosting – including a slick and intuitive interface, a responsive support team, and a free option for lower monthly bandwidth – Wistia makes it very easy to generate Play and Complete events for videos embedded on your Web pages.

Just add two small pieces of JavaScript to your page to see how many visitors, on both desktop and mobile browsers, are starting your video and how many are watching through the end.

You can create advanced segments based on these Play and Complete actions and apply them to your Conversion and Ecommerce reports. If you see that visitors who view the video are more likely to convert or transact, you’ll probably want to feature the video prominently and also consider using it in landing pages, emails, and other marketing and sales initiatives.

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