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For Steps in a Goal Funnel, Use Virtual Pageviews Instead of Events

Virtual pageview as a funnel stepview at full size

Virtual pageviews can serve as steps in a goal funnel, but events cannot.

Yesterday’s post discussed one significant difference between events and virtual pageviews: events appear in separate reports.

While separate reports can be an advantage in many cases, a potential disadvantage of events is that they cannot be used as steps in a goal funnel.

For instance, if you defined a file download or a video play as an event, you could certainly define goals based on these events, but the events could not serve as steps in a funnel that led to a Destination URL goal.

If a user action needs to be incorporated into a goal funnel, you therefore must set up a corresponding virtual pageview instead of an event.

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