The usefulness of the In-Page view in the Google Analytics Content reports has heretofore suffered from the following two drawbacks:
- Separate links to the same page, such as Home links in the page header and footer, showed the same number of clickthroughs.
With Enhanced Link Attribution, you can now add two lines to your Google Analytics tracking code to eliminate these two issues, and also see multiple destinations for a single page element, such as a search button.
See the Google help page for the simple tracking code modification – definitely worthwhile for most websites.
Special thanks to Romain Damery for alerting us to this very significant update.