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Define Advanced Segments with Specific Behavioral Sequences

Sequencesview at full size

Advanced segment defined with as a sequence.

Another very important update to advanced segments is the Sequences option, which allows you to define an advanced segment based not only on behaviors that have occurred, but also based on the specific order in which they occurred.

In this example, we’re identifying visitors who completed a goal after viewing the company video.

When combined with the other new user-scope enhancement to advanced segments, you define your advanced segments as specific sequences of behavior that occurred over multiple visits by a single user.

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