Understand the Migration to Google Analytics Universal: Flowchart and Video

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The flowchart maps out the steps required for Google Analytics Universal migration.

Google announced yesterday that Google Analytics Universal has launched out of beta. What does this mean?

For most Google Analytics users, this means that you can now enable the Demographics and Interests reports and use remarketing segments, functionalities heretofore reserved for Google Analytics Classic.

More generally, it means that you need to start thinking about your migration to Google Analytics Universal if you haven’t already. While Google Analytics Classic (ga.js tracking code) is supposed to be supported for up to two more years, new features will be available only in Universal (analytics.js tracking code), so don’t delay in planning the switch from the version of Google Analytics that is now officially deprecated.

That said, much of the discussion around Universal has centered around new features such as the Measurement Protocol and cross-device tracking. While these are welcome additions, you first need to focus on the basics of transferring your properties to Universal and making the necessary coding changes. To this end, the E-Nor team has put together a flowchart and video to help with your migration.

The switch to Universal doesn’t have to be complicated. The flowchart and video should help to clarify the overall process and highlight the special technical considerations.

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Google Analytics Account Limit Raised from 25 to 100

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You can now create as many as 100 Google Analytics accounts per Google login.

Our friends at Google Analytics recently raised the number of accounts your can create, per Google login, from 25 to 100. This should be welcome news for agencies and anyone else who needs to implement Google Analytics for a multitude of websites.

If you still have to go beyond this limit, you can always ask a third party (such as the owner of the website that you need to track) to create the Google Analytics account under his/her login and then just provide you with full administrative access. If you’re granted all four access levels (Manage Users, Edit, Collaborate, and Read & Analyze), you’ll have identical privileges to the account creator.

You can also create another Google login, which would allow you set up an additional 100 Google Analytics accounts, but it’s not considered best practice to fragment your Google Analytics accounts among multiple logins.

Also, we should remember that you don’t need to set up a completely separate account to track a new website; in many cases, just setting up a new property is fully appropriate. The theoretical limit for properties is 50 per Google Analytics account, since the limit for views is 50, and each property has at least one view. In practice, however, you won’t accommodate 50 properties/websites in a single Google Analytics account, since you’ll want to maintain several views (still referred to as profiles in the linked post) for each property.

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“Read-Only” Users Can Do Much More than Access Reports

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A user to whom you grant Read & Analyze rights can do much more than read reports.

Earlier this year, Google Analytics transitioned the two levels of access rights (Administrator and User) into four different levels, with “User” now appearing as “Read & Analyze”.

This new name more accurately reflects the many privileges that this access level provides. Read & Analyze users can create:

• advanced segments

• annotations

• dashboards

• custom reports

• custom intelligence alerts

Why can even “read-only” users can perform these actions? Because they don’t alter underlying report data and do not affect other users’ experience within Google Analytics reports. Only users with Edit access can apply view filters and settings and configure goals that would change report data for all users.

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You Don’t Need a Gmail Account to Use Google Analytics

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You can sign up for a Google account with your own email address.

To take advantage of Google Analytics, with either administrator or read-only rights, all you need is a Google account.

If you already have Gmail, you’re all set: when you created your Gmail account, you also created a general Google account that you can use for Google Analytics.

If you don’t use Gmail, however, you can still create a Google Account by selecting “I prefer to use my current email address” on the Google account signup screen.

So if you want to use Google Analytics but don’t want another email account to keep track of, there is no problem with using your existing email address when creating your Google account.

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Avoid 25-Account Limit by Getting Access to Other Accounts

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An unlimited number of other admins can provide access to their Google Analytics accounts.

You can create up to 25 Google Analytics accounts for each Google login.

While this is an ample number of Google Analytics accounts in many instances, what if you’re a Google Analytics consultant and have just signed your 26th client?

The easy solution in this case would be to ask your clients to create their own Google Analytics accounts and provide admin access to your Google login. You can be given access to an unlimited number of Google Analytics accounts, and if you are granted admin rights, you’ll be able to create goals, filter profiles, and in turn provide account access to others just as if you had created the Google Analytics account under your own login.

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