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Identify AdWords Visits as Google Search, Partner Search, or AdSense Content Network

Ad Distribution Networkview at full size

Select Ad Distribution Network as a secondary dimension in the AdWords reports to display Google Search, Search Partners, or Content Network.

In the Google AdWords Campaigns and Keywords reports, you can select Ad Distribution Network as a secondary dimension to identify visits that originate from three different channels within AdWords:

• search engine results pages (SERPs) directly on Google

• search engine results pages (SERPs) on Google partner sites (such as AOL)

• AdSense ads (displayed within any site belonging to the “Content Network”

Is one channel achieving higher conversion rates or Ecommerce revenue? You can adjust your AdWords campaigns accordingly.

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