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Add Campaign Parameters to Inbound Links in Press Releases

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Use campaign parameters to track visits and conversions generated from press releases.

Unlike a banner ad that may run on a single site and might therefore be trackable as a single referral source, press releases are designed to be disseminated as broadly as possible.

To measure the traffic and conversions that your press releases are driving on your website, it is therefore essential to attach campaign parameters to all inbound links in your press releases as follows:

http://www.mysite.com/?utm_source=pr-distributor&utm_medium=press-releases&utm_campaign=new-location

With your inbound links tagged as in the example above, you’ll be able to trace activity back to individual press releases, all press releases as a medium, and separate press release distribution channels as sources if you post to more than one.

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